PHILOSOPHY.. WTOE - WKYK

We use our talent and resources to:

	Provide a quality signal with the very best in entertainment and information for the people of Western North Carolina. We serve our listeners and thus are able to provide a way for local businesses to reach these people. We believe we profit in relation to how well we serve.
	Provide our listening area with information including a strong commitment to local news, information feature programs, and live play-by-play coverage of local sports, along with service type programs that make a difference in peoples lives.
	Provide companionship not only through informational programming but through a variety of music with emphasis on the blend and format that will attract the largest segment of listeners in our area and with local personalities who are identified with the activities in the area we serve.
	Provide a professional advertising service with promotions that stimulate sales for our clients and help to build a better, more progressive community.
	By doing these things, these radio stations build long term loyalty and maintain sustained audience leadership.

WTOE MARKET / PROGRAMMING

WTOE 1470-AM witih 5,000 watts covers the Toe River Valley including Mitchell, Avery, McDowell and Yancey Counties, NC, Blue Ridge Parkway, Roan Mountain and into East Tennessee.

	MEMORIES/UNFORGETTABLE FAVORITES
	Soft Oldies & Hits from the 60's, 70's, & 80's
	Target: Adults 35 plus
	Steve Murphy Morning Show
	ABC, NC Net, Local News & Features
	Weather Center Reports - 24 hours a day
	Live Local Sports Coverage
	Local Features & Community Involvement
	Programming/Promotions for Listener Loyalty
	Spruce Pine is Mineral & Gem Capitol of NC
	Industry, Tourism, Arts & Crafts Area
	Scenic Mountain Retirement Area

TEN REASONS WHY YOU SHOULD ADVERTISE ON WTOE - WKYK

1. WTOE and WKYK combined reach more than 80% of Yancey - Mitchell County population each week, plus listeners in surrounding counties including Avery, Madison and McDowell Counties.
2. WTOE and WKYK are by far the most listened to radio stations in Yancey & Mitchell Counties.
3. WTOE and WKYK are the one source - 24 hours per day- for comprehensive local news, weather, community events, sports and other local programming that makes a difference in people's lives.
4. 940 AM WKYK -REAL COUNTRY-PURE COUNTRY music with classic and new country hits.
5. 1470 WTOE - MEMORIES- UNFORGETTABLE  favorites - soft oldies and hits from the 60"s, 70"s and 80"s.
6. WTOE and WKYK are by far the most cost effective way to reach the people of Yancey, Mitchell and surrounding counties.
7. Newspaper circulation and readership continues to decline, while print rates continue to increase.
8. The cost of reaching 1,000 people with radio is much lower than Cable TV advertising because of satellite dish growth and cable disconnects.
9. Regional-National advertisers include: Hardee's, Ford,  Burger King, Nationwide Insurance, US Cellular, Roto-Rooter and Subway
10. Many successful businesses place all or most of their advertising budget with WTOE and WKYK.  There are many local businesses that have been on WTOE and WKYK continuously for 10, 20 or 30 years.

FOR ADVERTISING RATES & INFO CALL
We can help you work out an advertising program that will fit your budget. Packages as low as $60 per month.

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